We don’t have to forget the name Amy Porterfield who is the coauthor of Facebook marketing and even the originator of Facebook Marketing Training Program. Amy Porterfield has done her best to expand the FB marketing strategies which is adopted by so many Facebook advertisement hubs. The marketing strategies results in the intimacy relation between Facebook page owner and common users or so called Facebook Page Fans.
Facebook Page Owners must have knowledge about the newly revamped Facebook Insights otherwise the page owner will not be able to work out or make plan to engage with fans precisely. Facebook Insight is the most valuable tool for every single Facebook Page owner to give fans better experience and of course gain better marketing results.
Besides studying Facebook Insight there is some simple steps of tracking strategies by which we can perform our experience with Facebook in a meaningful way.
Facebook Marketing Strategies are given below in order:
1. By tracking “People talking about this“.
“People talking about this” is the crucial subject matter. It is not the metric like on your insight dashboard. Your fans cannot access insight dashboard until you make him/her admin but People talking about this is visible to anyone.
The number of people represents on your post in any way for example liking, commenting, sharing, asking questions, responding, tagging photo over the past week can be seen in insight dashboard. You can check the percentage of users and compare it with last week how it is going on. At the mean time you can increase the users by engaging with fans to make the things more interactive.
Try to ask and request anything about the post to your fans. Be careful the ways you ask with your fans does matter so don’t ask “I am excited about this year’s presidential election” instead write, “Click like if you are excited about this year’s presidential election”.
Be interactive with the post by fans is one of the meaningful ways by responding them or only write thank you.
2. By tracking “Engaged Users“.
Engaged Users can be found on Page posts area within the insight dashboard. In the Engaged Users column you can notice the numbers. The numbers demonstrate the number of unique people who have clicked anywhere in the post. If you click on the number given in the Engaged Users column you will notice a pie chart with the data like “Other Clicks”, “Photo Views” and “Stories Generated”. This helps us to find out how many users are engaged with the post even if they don’t like or comment on the post. This is an ideal way of finding the engage of users with our pages.
You can upgrade your Facebook Marketing Strategies by studying the number of engaged users and even can be able to determine targeted audiences. You can create the post which can exactly target the audience.
You had better ask yourself before posting targeted post for audiences. Here is simple sample below to target fans:
- Make sure your fans ages, gender, location and interest and so on.
- Information they want from you.
- Find out their problem that you can solve for them.
3. By tracking “External Referrers”
Under left top of the Insight side bar you can Click on Reach and scroll down to see External Referrers. This is to know about the fact that how many people are coming to your page by external sites like Google.com, Bing, Booshak.com, Webdotdev.com. It is page owner’s responsibility that when and where are the users coming to the page.
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