An open platform for social networking site Facebook was met with great interest developers. However, more and more application developers to F8 complain about unclear rules and a fatal level of service on the part of Facebook.
Facebook platform and tools are well designed and offer developers significant revenues and involved, and the ever-growing community. This is unheard of in any other social networking sites.
But nothing lasts forever and this wonderful land is increasingly being polluted by those embraced by profit who prepares full application functionality detrimental to users. An example may be even mass-mailing programs mails or displaying annoying messages imposing.
Although Facebook representatives admit that the problem really exists, and in recent weeks have taken appropriate steps, the developers still do not think it’s good. In their view, it is extremely important to the company as soon as possible the rules tightened and made more severe penalties for not complying with the regulations.
-This is definitely a problem that needs a solution. There are a number of additional activities that Facebook should take, and did not do it, says Ali Partovi, CEO of iLike, Inc., the current music application on Facebook right from the beginning.
In his opinion, the current situation looks a bit like a game of cat and mouse. Developers looking for loopholes in the rules and use them, and the creator of Facebook after the fact this same rules improve.
But then it’s too late – he explains Partovi – a developer who used a loophole in the rules already gained the popularity of your application, which causes loss of those developers who respect the rules adopted by the majority.
In this way, honest developers are forced to use the same, dubious principles: seek further loopholes and use them to defend against competition. -Completely without reason creates a very hostile environment – Partovi said. -If the rules of would be enforced by clearer rules, then everyone would have an equal chance-he adds.
Partovi looks at the whole situation a little bit on the side, as iLike has a dominant position in its category and does not feel so much pressure from the competition.
However, the founder of iLike sympathizes with some of the developers who were involved in the fight for popularity on Facebook. -When you see that your biggest competitor exploits and grows very quickly to finally overtake you, it’s hard not to let yourself be tempted and not to use such methods – Partovi said. – A is largely the fault Facebook.
These words fall from someone who should be one of the happiest developers on Facebook Platform. In just three months the number of users iLike application on Facebook was close to 7 million, almost twice the number of users who use the iLike version of the manufacturer’s website. Partovi says this has led to almost two-fold increase in revenue.
-The fact that these applications can make is one of the things not seen on the market [social networking sites - ed. ed], says Tim O’Shaughnessy, co-founder of Hungry Machine LLC, a company that has created over 15 applications Facebook’owych. -This is what is causing the confusion around the platform. People are counting on the fact that Facebook will add the wings of their businesses. It’s not just about having fun in the distribution. In the pocket of the developer can land a real money-added.
Joseph Aignboboh, co-founder of J-Squared Media, another Facebook application developer agrees with the previous speaker “Facebook has given a chance to build virtually any product, and then spread it virally on an unprecedented scale. With a relatively small budget, companies can create attractive products and services and increase their revenues. “- Wrote in an e-mail.
It’s no surprise that some so eager to ensure that their applications have grown in popularity and generate revenue that began to bend the rules.
Dave Morin, Facebook platform manager, wrote on the official blog that the company will address the annoying and offensive applications, and some steps have already been taken.
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